Executive Vice President
Living Enterprise as the Foundation of a Generative Economy
Guest Essay in The Systems View of Life: A Unifying Vision, by Fritjof Capra and Pier Luigi Luisi (Cambridge, UK: Cambridge University Press, 2014).
“What kind of economy is consistent with living inside a living being?” This was a question posed to us under a leafy canopy, deep in the woods of southern England, not far from Schumacher College where I’d come as a teacher. I stood listening with a group of students as resident ecologist Stephan Harding posed what for me would become a pivotal question – the only question there is, really, as we negotiate the turn from the industrial age into an entirely new age of civilization.
I’d come to Schumacher to share my learnings from four years as cofounder of Corporation 20/20 at Tellus Institute in Boston, where I’d helped to lead hundreds of experts in business, law, government, labor, and civil society to explore what, at the time, seemed to me the most critical question of our day: How could corporations be redesigned to incorporate social and ecological aims as deeply as financial aims? Over 20 years as co-founder and publisher of Business Ethics magazine, I had seen how corporations and financial markets had come to be the dominant institutions of society, and how their profit-maximizing operating system had become the operating system of the planet. That design lay at the root of many major ills facing our society. But if corporate design was the core problem, the question of redesigning corporations did not quite hit the mark as the solution. It was Stephan’s talk that helped me understand why.
You don’t start with the corporation and ask how to redesign it. You start with life, with human life and the life of the planet, and ask, how do we generate the conditions for life’s flourishing?
If you stand inside a large corporation and ask how to make our economy more sustainable, the answers are about incremental change from the existing model. The only way to start that conversation is to fit your concerns inside the frame of profit maximization. (“Here’s how you can make more money through sustainability practices.”) Asking corporations to change their fundamental frame is like asking a bear to change its DNA and become a swan.
A better place to start – as the founding generation of America did – is by articulating truths they held to be self-evident. That’s what Stephan did in that forest, saying simply: “A thing is right when it enhances the stability and beauty of the total ecosystem. It is wrong when it damages it.” The sustainability of the larger system comes first. Everything else has to fit itself within that frame.
From maximizing profits to sustaining life
Central to the mandate of profit maximization is the imperative to grow – and that growth imperative threatens the Earth. What keeps that mandate in overdrive is the Wall Street demand for rising profits and stock price. Corporations, and the capital markets where their ownership shares trade, are the internal combustion engine of the capitalist economy. These organizational systems have become the main driving force of ecological systems.
In the short run, profit-maximizing companies can help in a rapid transition to a greener economy. But that transition might represent a brief moment in time. If civilization and planetary ecosystems are still functioning well 50 years from now (not a small if), what about the next fifty years? And the next hundred or thousand years beyond that? What kind of economy will be suited for ongoing life inside the living Earth? Will it be an economy dominated by massive corporations intent on earnings growth? That doesn’t seem likely. In the long view, the question turns itself about: Can we sustain a low-growth or no-growth economy indefinitely without changing dominant ownership designs?
That seems unlikely. Probably impossible. How, then, do we make the turn? What are the alternatives to extractive design, that seeking of endless extraction of financial wealth? Can we design economic architectures that are self-organized around serving the needs of life?
After my sojourn in England, this question set me on a quest, and I was heartened to find alternatives emerging in largely unsung, disconnected experiments all across the globe. I studied employee ownership, tribal ownership, municipal ownership, commons ownership, social enterprise, community land trusts, and other models. If industrial-age ownership represents a monoculture model, emerging designs are rich in biodiversity. Yet they embody a coherent school of design – a common form of organization that brings the living concerns of the human and ecological communities into the world of property rights and economic power. I call it a family of generative ownership designs, aimed at generating the conditions for life to thrive. Together, they potentially form the foundation for a generative economy, a living economy with a built-in tendency to be socially fair and ecologically sustainable.
In ownership design, five essential patterns work together to create either extractive or generative design: purpose, membership, governance, capital, and networks. Extractive ownership has a financial purpose: maximizing profits. Generative ownership has a living purpose: creating the conditions for life. While corporations today have absentee membership, with owners disconnected from the life of enterprise, generative ownership has rooted membership, with ownership held in human hands. While extractive ownership involves governance by markets, with control by capital markets on autopilot, generative designs have mission-controlled governance, with control by those focused on social mission. While extractive investments involve casino finance, alternative approaches involve stakeholder finance, where capital becomes a partner rather than a master. Instead of commodity networks, where goods are traded based solely on price, generative economic relations are supported by ethical networks, which offer collective support for social and ecological norms.
I saw the power of stakeholder finance in the wind guilds of Denmark, groups of small investors who joined together to fund wind farms. Those wind guilds jumpstarted the wind industry in Denmark, where one-fifth of the nation’s electric power today comes from wind, more than any other nation.
I saw the power of living purpose and rooted membership in the community forests of Mexico, where control over forests has often been granted to indigenous tribal peoples – like the Zapotec Indians of Ixtlan de Juarez in southern Mexico. At Ixtlan, problems of deforestation and illegal logging have become relatively unknown. Community members have incentive to be stewards, because forest enterprises employ hundreds of people harvesting timber, making furniture, and caring for the forest. These are living forests, communities of trees and humans, where the purpose is to live well together.
I again saw the power of rooted membership – combined with mission-controlled governance – on Martha’s Vineyard, off the coast of Massachusetts, where I visited the South Mountain Company, an employee-owned firm specializing in sustainable design and construction. It’s a consciously post-growth company. After the crash of 2008, it opted to shrink, in the most humane way possible. It could make that choice because it was owned and governed not by absentee owners, but by employees.
On a larger scale, I saw mission-controlled governance in Denmark, where the major pharmaceutical Novo Nordisk produces 40% of the world’s insulin in Kalundborg. That town is home to a famed example of “industrial symbiosis,” where waste from making insulin is used by farmers as food for pigs or for fertilizer. That ecological design – stable for decades – is possible because governance of this major, publicly traded company is also stable. The company is legally controlled by a foundation, intent on the living purpose of defeating diabetes.
What makes generative designs a single family are the living purposes at their core, and the beneficial outcomes they tend to generate. More research remains to be done, but there is evidence that these models tend to create broad benefits, and to remain resilient in crisis. We’ve seen this, for example, in the success of the state-owned Bank of North Dakota in the 2008 crisis, which led more than a dozen states to pursue similar models. We’ve seen it in the resilience and responsible behavior of credit unions, which tended not to create toxic mortgages, and required few bailouts. We’ve seen it in the fact that workers at firms with employee stock ownership plans enjoy 2.5 times the retirement assets of comparable employees at other firms. And we’ve seen in in the fact that the Basque region of Spain – home to the massive Mondragon cooperative – has recently seen substantially lower unemployment than the country as a whole.
To move from isolated examples toward a fully generative economy, we may need a global movement of citizens, investors, and businesses, both profit and nonprofit, working together to create a pincer strategy – one arm aimed at reforming existing large companies, and the other at promoting generative alternatives. We may need different designs in different sectors; generative private ownership may be appropriate for producing goods and services, for example, while commons ownership is better suited for natural resources. Government might incentivize and ultimately require a phase-in of generative ownership. At some point society must redesign the operating system of major corporations; otherwise, alternative designs may remain marginal, or face absorption. Yet forcing all major corporations to change their core purpose may be the wrong place to begin. Advancing generative alternatives could be a more likely place to win early successes – laying the ground for bigger wins in the future.
Through working for generative designs, we can advance the knowledge needed to create a truly generative economy, one that might have a built-in tendency to be socially fair and ecologically sustainable – an economy that would at last be consistent with living inside a living being.