Proponents of a genuinely just and sustainable society like Marjorie Kelly, executive vice president of The Democracy Collaborative, have criticized the BRT statement while arguing that what’s known as the triple-bottom-line approach to business—people, planet, and prosperity—is a step in the right direction.

Kelly cautioned against viewing companies’ simultaneous pursuit of multiple interests as inherently disingenuous, pointing to “national brands as diverse as Ben & Jerry’s, Amalgamated Bank, and King Arthur Baking” that govern themselves according to formal commitments giving “social and environmental benefits equal standing with profit goals.”

One key to differentiating the mission-driven enterprises truly committed to the creation of an equitable and ecological economy from those corporations for whom social responsibility is a marketing ploy is to analyze the gap between rhetoric and practice, Kelly argued.

Read the full article at AlterNet.

Read the full article at The New Hampshire Gazette.